About Us

Forza Insights Group empowers clients with actionable, high-ROI research through concise, intuitive, and creative use of traditional, emerging, and esoteric methods.

Forza clients benefit from the combined knowledge of a team of researchers with decades of experience in all areas of consumer and B2B insights. Researchers who listen to the research goals and challenges to develop the right plan. Who understand that one size does not fit all. Researchers who grew up in the insights industry and have a deep understanding of every aspect of the project lifecycle. A team that gets the job done cost-effectively and on time.

We are Forza Insights Group. Delivering Knowledge and Power Through Research.



Restaurant & Food Service

Fast Casual
Family/Causal Sit-Down
Food Service Industry Supply Chain


Hospitality, Lodging, Travel & Leisure

Hotel & Resort
Outdoor & Sportsman


Grocery & Home Meal Replacement

Club Store
Home Meal Replacement
Disruption of Traditional Channels


Consumer Goods

Food & Beverage

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Expert Project Management

When You Need An Extra
Team Member

Team Forza

A diverse crew of insights professionals with local roots and global reach

Terri Pratto de Ramirez

North America Operations

With more than 25 years of experience in all facets of the consumer insights industry, clients benefit from Terri’s deep knowledge of the restaurant and foodservice sectors. She has a strong operations background and common-sense approach to project challenges. Terri attended California State University Fullerton.

Lynn Stalone, PRC

Methodology, Design & Client Services

Providing expert guidance in project design and methodology, Lynn consults with clients to clearly understand the research needs, expectations and ultimate deliverables. She has a true passion for the marketing research industry, particularly in the area of foodservice and hospitality. She volunteers with several organizations, and mentors young professionals in the industry. Lynn attended California State University Fullerton with a double major of Marketing and Biology.

Phyllisann Maguire, PhD

Statistics & Data Management

Our statistics guru, Phyllisann, enjoys both traditional solutions to research questions and developing creative ways to meet a client’s needs. She has a Master’s and a Doctorate from the University of Southern California and has taught courses across all levels of the statistical spectrum from basic to multivariate. Phyllisann divides her time between homes in Ventura, CA and rural Italy.

Justine Lopez


Currently residing in Vietnam, Justine has lived in various areas of Asia for the past five years including Jakarta, Beijing, Phnom Penh and Ho Chi Min City. She attended UC Santa Cruz for her undergraduate degree and earned her Master’s degree in Communications at California State University Fullerton. Justine is a foodie at heart and has a passion for travel which she highlights in her Travel Lush blog.

Fernando Ramirez Salas

Latin America Operations

Fernando splits his time between California and his native Colombia, South America handling account and client services in Latin America. His background is in promotions, marketing and business management. Fernando is a graduate of Chapman University School of Business.

For general inquiries or to request a bid, please call or submit the contact form below:

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